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The philosophy of MIDO Orologi is based on aesthetics, authenticity and functionality. The minimalist design of its watches is not influenced by passing fashions and trends, making them long-lasting objects with timeless value. MIDO shares these essential values ​​with historic and iconic architectural works. Revolutionary technical innovations, mechanical movements known for their excellence and high-quality materials are the pillars on which the brand's unrivaled expertise rests. For almost a century, MIDO Orologi has been a point of reference for Swiss mechanical watches.