Gagà Milano Shop by brand

Born from the multifaceted creativity of Ruben Tomella, GaGà Milano represents a particular way of living, looking and relating to the world. The brand owes its name to an obsolete expression, "gagà", very popular in the 1950s, which defines a typology of man more current than ever: refined but extravagant, attentive to the dictates of fashion, which he reworks with irony and elegance, without ever neglecting the details. Details like the watch, for example: an antique pocket watch, to which a strap has been applied to allow it to be worn on the wrist, a watch that undermines the rules, which blends classic time with futuristic visions. It is from this idea that the first collection starts, from which the others come to life, all characterized by a strong brand identity, which combines careful research into new materials with cutting-edge technological solutions.