CITZEN - Maiocchi Store - Milan

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Since its founding in 1918, Citizen has promoted an approach inspired by excellence and creativity, contributing to the evolution of the world of watches through its expertise. In the constant path of research it has developed a series of world records including innovations such as radio-controlled clocks and satellite synchronization clocks. Another important creation was the development of the revolutionary Eco-Drive technology that Citizen pioneered in 1976, well in advance of others. The Eco-Drive system in fact allows the watch to have an almost infinite autonomy without the limits of the periodic maintenance of traditional watches, to the full benefit of the wearer.